Edelweiss Beer | Social-First Brand Campaigns

Crafted for Edelweiss, the iconic alpine beer brand, this series of social-first campaigns was designed to bring the crisp, adventurous spirit of the Alps to a digital-native audience.

With a creative strategy rooted in sensory storytelling and visual freshness, the campaign reimagined Edelweiss not just as a drink, but as a feeling—a soft escape, a breath of high-altitude air, a cooler state of mind.

Built for platforms like Instagram, TikTok, and YouTube Shorts, the content leaned into vertical storytelling, visual loops, and emotion-first pacing, translating Edelweiss’s heritage into a language fluent in swipe culture.

The result: a digital brand world that feels elevated, breezy, and lightly intoxicated—with wanderlust.